Tag: design

HTML 5 logo mashup

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In case you didn’t know… there’s a new kid in town called HTML 5. This update to the language adds lots of new features, but rather surprisingly the W3C also released a logo for it:

Official badge logo for the HTML5 standard from W3C
Hopefully this logo, and the buzz and press that of the new features in HTML 5, are getting will speed it’s support amongst all browsers.

One sparse lunchtime I decided to knock one up myself that brought together the HTML 5 logo with the Rawkes rocket. The colours were a good match, and the concepts of the speed, frontiers & possibilities held in the rocket complimented those conveyed by the HTML 5 logo.

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Above and below the fold: fact and fiction.

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Why some clients dislike scrolling.

The terms “above the fold” and “below the fold” refer to a practice that started with Newspapers. Because of the size of a broadsheet they are commonly folded in half, leaving only the top portion visible to people browsing news stands. This means that a publisher only has the top half of the paper to catch a buyers eye and thus sell the paper, so they would always ensure that are most important and arresting stories appeared above the fold.
This philosophy was transferred into the digital world, where above the fold refers to the area of the page visible before a user has to scroll down. This idea that this was important was re-enforced by the early AOL browser (once the market leader in case you’re too young to remember it!), as it did not allow whole screen scrolling, making the only content area available above the fold. Anything that over-ran simply could not be accessed making the page broken from the perspective of the user. This led to the idea that the functionality of the site must appear above the fold.

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